Reports aren't very clear yet, but more news is coming out regarding the 3 killed at a coal mine northwest of the city of Princeton in Gibson County, Indiana earlier today. Here are links to a few reports on the story:
Three Killed in Mine Accident in Indiana
3 killed at southern Indiana coal mine
3 Dead in Indiana Mine Accident
I'm wondering if this is the same mine that Peabody Energy Corp. was planning to use as its source for a proposed new coal-fired power plant near Central City, Kentucky ...a permit for which was recently struck down by a Kentucky Judge. (Full story)
Meanwhile, we noticed "flyash mountain" (read about it here and here) was still present a couple weeks back when we took our visitor on a tour of this region.
WHEN are they going to REMOVE that STUFF?!?
Who knows for certain how much of that arsenic has already leached into waters in this area. Sheesh!
PS: Sorry I've been absent these past couple weeks. I've had tons of writing (for clients) to catch up on after completing the pilot plus 2 partial episodes and the Treatment for a new television series. Now THAT is a HUGE project! I'll tell you more about it in November. Stay tuned.
Friday, August 10, 2007
Sunday, July 22, 2007
Another 10,540 cows in Newton County?
The July 17, 2007 "Pending CFO and CAFO Construction Applications" includes a name familiar to many Newton/Jasper County residents. Dan Brugen is the listed IDEM project manager for the NPDES General Construction application from Fair Oaks Dairy Farm, LLC owned by Michael McClosky. The application indicates the construction application is for 10,540 dairy cattle.
Here's another little interesting piece of information. Just a couple weeks ago "Newton County Enterprise" reported this story:

Click for larger version.
Notice how nicely those trees and bushes hide those hutches? Reminds me how they managed to hide the HUGE PILE of flyash... but I digress...
Now, just in case you missed it, let's think about this a minute.
The Dairy claimed they were unaware there was no zoning for the 1,200 calves housed there since about 2001 -- they didn't even know a Special Exception Permit was required to do so?!
According to the article, after all this time, now "they just wanted to make it right with the board and do everything legally."
Ahem. 'Nuff said, right?
We-ell... you might think by their representative's comments that they have never run a Dairy Farm of this size and nature before...
Meanwhile, the May 30 edition of The Enterprise reported that the Newton County Council held a meeting with the Commissioners. Their biggest subject was the discussion about Fair Oaks Dairy. Apparently the Dairy is in need of $14 million for their new digester.
The first digester doesn't work so well.
Here's an important quote from the above news item for taxpaying residents in this area:
A public hearing on the issuance of Variable Rate Demand Economic Development Revenue Bonds for the $14 million was to be held 9 a.m., June 8 at the Newton County Government Center, but I just found out about this recently. I'm not sure how things turned out, yet.
Just in case you didn't know, Fair Oaks received a DOE funding in 2002 for the first digester to the tune of $95,723 -- here's the details:
I won't even go into the subsidies they've received over the past 5 years for growing their own feed. Let's not go there for the moment.
But hey, we're not the only State dishing out cash for McClosky/den Dulk related farms. For example, the Ravena Farm (owned by Timothy den Dulk) in Michigan was "awarded a million dollars to build a bio-digester plant" there. According to the news article, the digester should be operational and producing power by October 2007. (link to full story)
Really, it should be no surprise to any of us when we see our taxes keep going up ...and up ...and up ...here in Northwestern Indiana. By all accounts, the BZA is actually helping to make that happen when you consider how careless they are about trashing a Triple AAA (in my humble opinion) subdivision (which could have brought many more taxpayers into the region) by allowing yet another calf operation into the region -- to be built right on that subdivision's doorstep.
In other news, we have another Canadian visitor staying with us, this time from Ottawa, Canada. We'll be escorting him on the CAFO tour later this week. Stay tuned.
Here's another little interesting piece of information. Just a couple weeks ago "Newton County Enterprise" reported this story:
The Board of Zoning Appeals met last Tuesday night to discuss a Variance to Ordinance and a Special Exception. First the special exception was discussed and this pertained to the Fair Oaks Dairy LLC. The Dairy, represented by Steve Ryan during the meeting, needed a special exception to have 1,200 head of calves. Currently, they are housing about 1,200 head but it was not permitted for them to do so. The Dairy, however, did not know that they didn’t have the approval of the board and have had roughly this many calves since 2001.Ever wonder what that number of calves and calf hutches might look like? Here's an areial view of Calf Land:
Click for larger version.
Notice how nicely those trees and bushes hide those hutches? Reminds me how they managed to hide the HUGE PILE of flyash... but I digress...
Now, just in case you missed it, let's think about this a minute.
The Dairy claimed they were unaware there was no zoning for the 1,200 calves housed there since about 2001 -- they didn't even know a Special Exception Permit was required to do so?!
According to the article, after all this time, now "they just wanted to make it right with the board and do everything legally."
Ahem. 'Nuff said, right?
We-ell... you might think by their representative's comments that they have never run a Dairy Farm of this size and nature before...
Meanwhile, the May 30 edition of The Enterprise reported that the Newton County Council held a meeting with the Commissioners. Their biggest subject was the discussion about Fair Oaks Dairy. Apparently the Dairy is in need of $14 million for their new digester.
The first digester doesn't work so well.
Here's an important quote from the above news item for taxpaying residents in this area:
The Council will not be liable for giving the Dairy money however, nor will they be responsible for paying back the money to the loan lender if the project should fall through.
A public hearing on the issuance of Variable Rate Demand Economic Development Revenue Bonds for the $14 million was to be held 9 a.m., June 8 at the Newton County Government Center, but I just found out about this recently. I'm not sure how things turned out, yet.
Just in case you didn't know, Fair Oaks received a DOE funding in 2002 for the first digester to the tune of $95,723 -- here's the details:
Fair Oaks Dairy Farm will demonstrate the feasibility and document technical and economic performance of a high rate anaerobic digestion process that can be used in dairy and swine flush systems. A state-of-the-art anaerobic digestion facility will be constructed at Fair Oaks Dairy Farm at one specific site which houses 3000 milk cows.Was the above DOE Funding for the same digester which has failed expectations? If so, I'm guessing the so-called "demonstrate" part didn't go so well.
I won't even go into the subsidies they've received over the past 5 years for growing their own feed. Let's not go there for the moment.
But hey, we're not the only State dishing out cash for McClosky/den Dulk related farms. For example, the Ravena Farm (owned by Timothy den Dulk) in Michigan was "awarded a million dollars to build a bio-digester plant" there. According to the news article, the digester should be operational and producing power by October 2007. (link to full story)
Really, it should be no surprise to any of us when we see our taxes keep going up ...and up ...and up ...here in Northwestern Indiana. By all accounts, the BZA is actually helping to make that happen when you consider how careless they are about trashing a Triple AAA (in my humble opinion) subdivision (which could have brought many more taxpayers into the region) by allowing yet another calf operation into the region -- to be built right on that subdivision's doorstep.
In other news, we have another Canadian visitor staying with us, this time from Ottawa, Canada. We'll be escorting him on the CAFO tour later this week. Stay tuned.
Tuesday, July 10, 2007
Walker Township Meeting Tonight
This was in the paper last week. Thought I should let all of you know about it:
Walker Township
Hearing to Consider
Establishment of Cumulative Fire Fund
to Build a New Fire Station
Tuesday July 10th at 7:00 pm
At the Wheatfield Ambulance Center
If approved, the tax will be levied on all taxable real and personal property within Walker Township and will not exceed $.0333 per $100 of assessed valuation. Taxpayers appearing at this hearing shall have the right to be heard.
Hope to see you there!
Walker Township
Hearing to Consider
Establishment of Cumulative Fire Fund
to Build a New Fire Station
Tuesday July 10th at 7:00 pm
At the Wheatfield Ambulance Center
If approved, the tax will be levied on all taxable real and personal property within Walker Township and will not exceed $.0333 per $100 of assessed valuation. Taxpayers appearing at this hearing shall have the right to be heard.
Hope to see you there!
Monday, July 09, 2007
Farming Facts
If you've been searching for high quality AIR and WATER factsheets, you're going to love this site!
Check out the IATP
And that's just the beginning. The website above is a virtual library of information at your fingertips -- both for farmers and consumers. They've really done their homework.
For example, I clicked on: "Smart Meat and Dairy"
The short 2-page Smart Guide was both educational and helpful, providing excellent health tips for consumers.
Before your next trip to the grocery store, you might want to spend some time on this site. It will be worth it.
Check out the IATP
And that's just the beginning. The website above is a virtual library of information at your fingertips -- both for farmers and consumers. They've really done their homework.
For example, I clicked on: "Smart Meat and Dairy"
The short 2-page Smart Guide was both educational and helpful, providing excellent health tips for consumers.
Before your next trip to the grocery store, you might want to spend some time on this site. It will be worth it.
Saturday, July 07, 2007
Ball State University Studies
Since I've been so rushed for time these past several weeks, I'm writing about two topics in one today.
Ball State University Studies
First, the Ball State studies, which Seth Godin wrote about in The Star Press the other day. Not sure how long it will be up on their site, but here's the link.
I've skimmed a bit in both studies.
1. Randolph County study.
2. Jay County study.
Interesting reading for everyone on both sides of the CAFO issue. The studies were conducted by Ball State University and reflect a poor ecomonic return on Indiana's hog industry - the very industry that Mitch and his buddies have been pushing to double here in Indiana.
Seth has presented both sides of the issue, with comments from GRACE Factory Farm Project (anti-cafo), the Indiana State Department of Agriculture (pro-cafo) and the Indiana Pork Producers Association (pro-cafo).
But, surprisingly, the side of the issue understated (in my humble opinion - least represented) is the farmers' side of the issue, which includes people from both sides of the fence.
Yes, there are farmers that are anti-cafo, just as there are farmers on the pro-cafo side.
But one commenter on the above referenced article brought forth some excellent points on the farmers' side -- the comment regarding integrated corporations.
Integration and Market Power
This is an area I've also been researching lately.
Integrated marketing approach to farming is a touchy subject for most farmers. For most, to speak up could quickly result in losing important contracts. For several, doing nothing means continued farming for little to no profits.
In a way, it kind of reminds me of the illegal sweatshops you sometimes hear about. Only, in this case, it isn't the fear of immigration laws (or worse) keeping "farmers" silent. It's the very real fear of losing the farm. And it's also one of the biggest reasons some farms are forced to make the choice to "go big or get out."
We've all heard the expression, "The truth shall set you free."
Sadly, not in this case.
You see, there are very powerful corporations, and yes, government entities/key officials, that would much rather this story not be investigated to deeply. There's a bit too much money at stake.
Hint: As they say in journalism schools, follow the money.
For example, let's take this cute little corn check-off thing. Ummm, best not to go there -- right now. (I'll explain more at a later date.)
I tip my hat to the brave person who posted the integrated marketing comment. Good job. I'm wondering when mainstream press will expose the full story. Personally, I feel Big Ag has a lot to answer to. They've managed to gobble the profits at the farmers', the consumers' and the taxpayers' expense for a very long time... in my humble opinion.
Oh, by the way... coming next week - the NEW farm subsidy experiment that has ABSOLUTELY NOTHING TO DO WITH GOVERNMENT SUBSIDIES - but might make one farmer very, very happy.
Ball State University Studies
First, the Ball State studies, which Seth Godin wrote about in The Star Press the other day. Not sure how long it will be up on their site, but here's the link.
I've skimmed a bit in both studies.
1. Randolph County study.
2. Jay County study.
Interesting reading for everyone on both sides of the CAFO issue. The studies were conducted by Ball State University and reflect a poor ecomonic return on Indiana's hog industry - the very industry that Mitch and his buddies have been pushing to double here in Indiana.
Seth has presented both sides of the issue, with comments from GRACE Factory Farm Project (anti-cafo), the Indiana State Department of Agriculture (pro-cafo) and the Indiana Pork Producers Association (pro-cafo).
But, surprisingly, the side of the issue understated (in my humble opinion - least represented) is the farmers' side of the issue, which includes people from both sides of the fence.
Yes, there are farmers that are anti-cafo, just as there are farmers on the pro-cafo side.
But one commenter on the above referenced article brought forth some excellent points on the farmers' side -- the comment regarding integrated corporations.
Integration and Market Power
This is an area I've also been researching lately.
Integrated marketing approach to farming is a touchy subject for most farmers. For most, to speak up could quickly result in losing important contracts. For several, doing nothing means continued farming for little to no profits.
In a way, it kind of reminds me of the illegal sweatshops you sometimes hear about. Only, in this case, it isn't the fear of immigration laws (or worse) keeping "farmers" silent. It's the very real fear of losing the farm. And it's also one of the biggest reasons some farms are forced to make the choice to "go big or get out."
We've all heard the expression, "The truth shall set you free."
Sadly, not in this case.
You see, there are very powerful corporations, and yes, government entities/key officials, that would much rather this story not be investigated to deeply. There's a bit too much money at stake.
Hint: As they say in journalism schools, follow the money.
For example, let's take this cute little corn check-off thing. Ummm, best not to go there -- right now. (I'll explain more at a later date.)
I tip my hat to the brave person who posted the integrated marketing comment. Good job. I'm wondering when mainstream press will expose the full story. Personally, I feel Big Ag has a lot to answer to. They've managed to gobble the profits at the farmers', the consumers' and the taxpayers' expense for a very long time... in my humble opinion.
Oh, by the way... coming next week - the NEW farm subsidy experiment that has ABSOLUTELY NOTHING TO DO WITH GOVERNMENT SUBSIDIES - but might make one farmer very, very happy.
Monday, July 02, 2007
Celebrating Independence
As many of us are celebrating Independence Day here in the USA this week, and with a national election on the horizon, I've been getting a few requests from new writing clients of late relating directly (and indirectly) to the political arena.
I'm not sure how many of these new projects I will be taking on as yet.
You see, I've been buried in a 72-hour non-stop crash course in screenwriting for a potentially new television series for a fairly large network. I'm only one third of the way through the "treatment" and "overview" stages ...and ready to dive into the presentation script. Well, 4 episodes of script, actually. And I'm LOVING every minute of it!
Even so, I did decide to "test the temperature of the waters" out there on the political scene, since writing copy is my bread and butter writing full time from home.
I was a bit surprised by some of my findings.
For example, did you know that "...nearly three-fourths of 17- to 29-year-olds say they're registered to vote." [source]
Equally interesting is that "a recent CBS-New York Times-MTV poll finds that one-third of Americans aged 17 to 29 have visited a presidential candidate's Web site and that 15 percent say they've been to a candidate's MySpace or Facebook profile."
(Sidenote: They don't know yet what's happening behind the scenes at Time4me. I'll tell you more next month.)
I'm curious to see how this young group will be influencing the next elections, considering that -- 1968 was the last year when the USA registered a voter turnout better than 60 percent -- and then factor in the results from the poll referenced above.
I'm guessing there might be more than a few politicians seeking to beef up their web presence.
Speaking from experience, writing for the Internet is different than writing emotional t.v. campaigns, snappy radio spots and slick 4-color brochures.
And yet, in all cases, WORDS MATTER.
Happy Independence Day to all my visitors, relatives, friends and neighbors. And belated Happy Canada Day to our neighbors to the north. Stay safe and enjoy the fireworks!
PS: Special thanks to Debbie and Scott for an excellent show Saturday night! We loved it!
I'm not sure how many of these new projects I will be taking on as yet.
You see, I've been buried in a 72-hour non-stop crash course in screenwriting for a potentially new television series for a fairly large network. I'm only one third of the way through the "treatment" and "overview" stages ...and ready to dive into the presentation script. Well, 4 episodes of script, actually. And I'm LOVING every minute of it!
Even so, I did decide to "test the temperature of the waters" out there on the political scene, since writing copy is my bread and butter writing full time from home.
I was a bit surprised by some of my findings.
For example, did you know that "...nearly three-fourths of 17- to 29-year-olds say they're registered to vote." [source]
Equally interesting is that "a recent CBS-New York Times-MTV poll finds that one-third of Americans aged 17 to 29 have visited a presidential candidate's Web site and that 15 percent say they've been to a candidate's MySpace or Facebook profile."
(Sidenote: They don't know yet what's happening behind the scenes at Time4me. I'll tell you more next month.)
I'm curious to see how this young group will be influencing the next elections, considering that -- 1968 was the last year when the USA registered a voter turnout better than 60 percent -- and then factor in the results from the poll referenced above.
I'm guessing there might be more than a few politicians seeking to beef up their web presence.
Speaking from experience, writing for the Internet is different than writing emotional t.v. campaigns, snappy radio spots and slick 4-color brochures.
And yet, in all cases, WORDS MATTER.
Happy Independence Day to all my visitors, relatives, friends and neighbors. And belated Happy Canada Day to our neighbors to the north. Stay safe and enjoy the fireworks!
PS: Special thanks to Debbie and Scott for an excellent show Saturday night! We loved it!
Wednesday, June 20, 2007
You Call This Bacon?
One of the priceless memories I will have of my parents' recent visit was my mother's reaction after opening up a package of bacon she purchased from Tyson's.
"You call this bacon??"
I guess this is one of those "you had to be there" moments. The puzzled, almost comical expression she had when she opened the package drew laughter from both my husband and I... but then, we don't normally buy CAFO bacon here, if we can avoid it - hahaha
Other interesting comparisons made:
And then there was the air -- yes, the air we all breathe -- which few people realize how bad it is in this region. My mother had a hard time adjusting to it, just as I did when I first moved here.
You see, clean air has a sweetness to it that's difficult to explain. Your body doesn't have to work nearly so hard breathing, in my humble opinion. There's a "lightness" you feel that goes beyond just your lungs that I can't quite describe.
My parents live deep in the bush, surrounded by lush forests, quite a distance from any large cities... or towns for that matter. No industry. Little to no traffic. No CAFOs. It's pure wilderness outside the main campground community, probably the closest to natural clean air you can get these days.
But now, on to water. What saddened me was the shocking drop in water tables throughout the region at the tip of Lake Superior. The once-mighty Kam River has almost dried up. My father said there were points you could even walk across it, which would have been impossible in my youth owing to its strong undercurrents and depth in those days. Even Lake Superior, one of the largest fresh water lakes in North America, has noticeably receded when compared with some of my old photos taken on the waterfront.
And finally, energy. Both my husband and I quizzed my parents relentlessly on their solar and wind powered home. Where they live, they don't have access to any power grid for electricity -- they're forced to create their own. I think we learned a lot and picked up some excellent tips that will save us a great deal of money and time when we make the move toward converting part (or all) of our energy supply needs.
Overall, we all had a wonderful time during their visit. But, alas, it's time to get "back to work" so-to-speak. You'll be hearing more from me soon as I wade through a ton of emails and get caught up on things going on in our neck of the woods.
"You call this bacon??"
I guess this is one of those "you had to be there" moments. The puzzled, almost comical expression she had when she opened the package drew laughter from both my husband and I... but then, we don't normally buy CAFO bacon here, if we can avoid it - hahaha
Other interesting comparisons made:
- apparently paper products here in the USA are extremely high in cost vs. those in Canada
- overall cost of food was actually higher here than in Canada, particularly in the area of staples (such as bread, milk, eggs, etc.) although many processed foods were less expensive
- cost of goods like electrical tools, large gas bbqs, etc are far less expensive here (one example, a very lg gas bbq at Menards had a price tag of about $650 and an identical one in their area would cost about $1400)
- medical costs are way out of hand here in the USA when compared with Ontario/Canada, but then we all know that (don't we?)
- and although they thought taxes were excessive in their area, they were blown away by the many creative ways we are taxed down here.
And then there was the air -- yes, the air we all breathe -- which few people realize how bad it is in this region. My mother had a hard time adjusting to it, just as I did when I first moved here.
You see, clean air has a sweetness to it that's difficult to explain. Your body doesn't have to work nearly so hard breathing, in my humble opinion. There's a "lightness" you feel that goes beyond just your lungs that I can't quite describe.
My parents live deep in the bush, surrounded by lush forests, quite a distance from any large cities... or towns for that matter. No industry. Little to no traffic. No CAFOs. It's pure wilderness outside the main campground community, probably the closest to natural clean air you can get these days.
But now, on to water. What saddened me was the shocking drop in water tables throughout the region at the tip of Lake Superior. The once-mighty Kam River has almost dried up. My father said there were points you could even walk across it, which would have been impossible in my youth owing to its strong undercurrents and depth in those days. Even Lake Superior, one of the largest fresh water lakes in North America, has noticeably receded when compared with some of my old photos taken on the waterfront.
And finally, energy. Both my husband and I quizzed my parents relentlessly on their solar and wind powered home. Where they live, they don't have access to any power grid for electricity -- they're forced to create their own. I think we learned a lot and picked up some excellent tips that will save us a great deal of money and time when we make the move toward converting part (or all) of our energy supply needs.
Overall, we all had a wonderful time during their visit. But, alas, it's time to get "back to work" so-to-speak. You'll be hearing more from me soon as I wade through a ton of emails and get caught up on things going on in our neck of the woods.
Monday, June 04, 2007
Powering Up Northern Indiana
Not sure if you heard about the potential sale of NIPSCO here in Northern Indiana. According to Associated Press (May 30/2007) ...the sale is off. (see link)
Many people here in Northern Indiana are unaware of what has happened in other States where deregulation of power has led to exhorbitant rate increases, hurting small to medium sized business and residential comsumers alike. In some cases, power bills more than tripled in size overnight.
We were lucky to not have experienced the same kind of drastic rate hikes.
But that doesn't mean we couldn't see our electric bills go up -- FAST -- and without much warning...
Now, more than ever, it's important to keep a tight reign on expenditures and debt load at our Jasper County REMC. Leonard Richardson mentioned just a few points where cut backs could result in powerful savings, for example, Directors of our REMC are Independent Contractors – they are not employees - and yet, they:
- are entitled to free health insurance – costing REMC over $5,000 per year per director
- are entitled to family health insurance – costing REMC over $8,500 per year per director
- get 4 all expense paid trips including Las Vegas for directors and their spouse –costing REMC thousands of dollars
Think about it. These perks are all funded by your utility bill, for a PART TIME JOB!
Leonard Richardson has refused to attend anything but in-state meetings. He has limited his spending, makes his wife pay her own way, and they have both refused REMC paid health insurance. He stood alone against the current policy that gives large power, like the Dairy on SR 14, free installation.
He's worked very hard for all of us to keep our electric bills low.
He could use our support at the upcoming Annual Meeting Tuesday, June 12th, at the Jasper County Fairgrounds. Bring the GREEN card they sent you in the mail or call the REMC office for a replacement.
Many people here in Northern Indiana are unaware of what has happened in other States where deregulation of power has led to exhorbitant rate increases, hurting small to medium sized business and residential comsumers alike. In some cases, power bills more than tripled in size overnight.
We were lucky to not have experienced the same kind of drastic rate hikes.
But that doesn't mean we couldn't see our electric bills go up -- FAST -- and without much warning...
Now, more than ever, it's important to keep a tight reign on expenditures and debt load at our Jasper County REMC. Leonard Richardson mentioned just a few points where cut backs could result in powerful savings, for example, Directors of our REMC are Independent Contractors – they are not employees - and yet, they:
- are entitled to free health insurance – costing REMC over $5,000 per year per director
- are entitled to family health insurance – costing REMC over $8,500 per year per director
- get 4 all expense paid trips including Las Vegas for directors and their spouse –costing REMC thousands of dollars
Think about it. These perks are all funded by your utility bill, for a PART TIME JOB!
Leonard Richardson has refused to attend anything but in-state meetings. He has limited his spending, makes his wife pay her own way, and they have both refused REMC paid health insurance. He stood alone against the current policy that gives large power, like the Dairy on SR 14, free installation.
He's worked very hard for all of us to keep our electric bills low.
He could use our support at the upcoming Annual Meeting Tuesday, June 12th, at the Jasper County Fairgrounds. Bring the GREEN card they sent you in the mail or call the REMC office for a replacement.
Friday, June 01, 2007
Dan Bartlett Leaves White House Too
You may not know who Dan Bartlett is... Briefly, he's been described as one of President Bush's most trusted advisers and his longest-serving aide, as well as "someone who has Bush's ear."
The big story on the news wires today is about Dan Bartlett's resignation, effective for around July 4th of this year.
The blog "CrooksAndLiars.com" have an interesting collection of public appearances/press releases referencing Dan Bartlett. Paints and interesting picture.
One of the news stories that caught my eye regarding Dan's resignation was published by Swiss Info in which they write:
Accidentally? Kind of makes a person wonder if the man knows what he's shooting at when he makes his decisions, in my humble opinion.
The big story on the news wires today is about Dan Bartlett's resignation, effective for around July 4th of this year.
The blog "CrooksAndLiars.com" have an interesting collection of public appearances/press releases referencing Dan Bartlett. Paints and interesting picture.
One of the news stories that caught my eye regarding Dan's resignation was published by Swiss Info in which they write:
Bartlett, who said he had been pondering his departure for months, started working for Bush in October 1993 in the future president's first race for Texas governor. One of his first communications crises was to handle the fallout when Bush accidentally shot an endangered bird on a hunting trip. (link)
Accidentally? Kind of makes a person wonder if the man knows what he's shooting at when he makes his decisions, in my humble opinion.
Wednesday, May 30, 2007
Food With Integrity
A lot of people visiting my blog are unaware of my personal slogan which I use when communicating with my copywriting clients: "Conversions With Integrity"
It's more than a slogan -- it's a philosophy I use in all my direct sales copy work. It means a lot to me. In fact, I've turned down more writing jobs than I've accepted because of this very same philosophy. It's an ethical decision that ties directly into my own personal values.
If I don't believe in the product -- or feel the offer is unethical -- I won't accept the job.
Sure... staying true to my personal values has cost me a bit of money. One contract I turned away would have paid me $35,000 for less than 5 weeks worth of work (research included). Plus, there was a "royalty" attached to the job which would have added several thousand per month to my residual revenue stream.
But I don't regret that decision, nor any other similar decisions, one bit.
That's why, when a friend told me about a billboard he saw during his commute home last week with the slogan "Food with integrity" ...I was naturally curious.
I followed the link to the restaurant's website (Chipotle's Mexican Grill) and was pleasantly surprised.
On their website, they write,
There's more on their website. It's worth a visit. And the next time you're feeling hungry, look for a Chipotle's in your area.
Disclaimer: No, I'm not being paid to write this post. In fact, we unfortunately don't have a Chipotle's anywhere near our house... but I'm really looking forward to tasting their food on our next trip.
It's more than a slogan -- it's a philosophy I use in all my direct sales copy work. It means a lot to me. In fact, I've turned down more writing jobs than I've accepted because of this very same philosophy. It's an ethical decision that ties directly into my own personal values.
If I don't believe in the product -- or feel the offer is unethical -- I won't accept the job.
Sure... staying true to my personal values has cost me a bit of money. One contract I turned away would have paid me $35,000 for less than 5 weeks worth of work (research included). Plus, there was a "royalty" attached to the job which would have added several thousand per month to my residual revenue stream.
But I don't regret that decision, nor any other similar decisions, one bit.
That's why, when a friend told me about a billboard he saw during his commute home last week with the slogan "Food with integrity" ...I was naturally curious.
I followed the link to the restaurant's website (Chipotle's Mexican Grill) and was pleasantly surprised.
On their website, they write,
Food With Integrity means working back along the food chain. It means going beyond distributors to discover how the vegetables are grown, how the pigs, cows and chickens are raised, where the best spices come from. We learn how these factors affect the flavor of the finished product. And what we can do to improve it.You really want to read Steve's Vision, where he writes about reading acclaimed food writer Ed Behr's newsletter, "The Art of Eating" and learn more about the impact that article has had on the shaping of their restaurant chain. Here's just a brief quote,
Take our carnitas, for example. In pursuing new sources of pork, we discovered naturally raised pigs from a select group of farmers. These animals are not confined in stressful factories. They live outdoors or in deeply bedded pens, so they are free to run, roam, root and socialize. They are not given antibiotics.
Consequently the pork they produce has a natural, moist, delicious flavor. We think it tastes better and is better for you. Our customers love it. And because they do, we buy all we can. By creating a market for meats raised in a healthier environment, we make it worthwhile for these farmers to raise even more. That's how Food With Integrity works for everyone.
In it he wrote about Niman Ranch and Paul Willis, a farmer in Thornton, Iowa who ran his hog farming program and raised pigs the old-fashioned way. The way it was done for many years before factory farms grew prominent in the 1960s and 70s.Read further and you'll discover Steve's personal opinion regarding CAFOs ...and why he avoids factory farmed meats for his restaurants.
The pigs Behr wrote about got to frolic in open pasture or root in deeply bedded barns. They weren't given antibiotics. The farmers who raised them truly cared about the welfare - and well-being - of the animals in their care.
In short, these farmers relied on care rather than chemicals, and practiced animal husbandry the way their parents and grandparents had, and their parents and grandparents before that.
There's more on their website. It's worth a visit. And the next time you're feeling hungry, look for a Chipotle's in your area.
Disclaimer: No, I'm not being paid to write this post. In fact, we unfortunately don't have a Chipotle's anywhere near our house... but I'm really looking forward to tasting their food on our next trip.
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